I was struck by one sentence in the excellent conversation Chauncey DeVega had with M. Steven Fish, professor of political science at the University of California, Berkeley. His new book is “Comeback: Routing Trumpism, Reclaiming the Nationand Restoring Democracy's Edge.”
Here's the entire Salon column:
The path forward for progressives is a return to PR basics: Put personality before policy
Above all, she or he would own the flag and be very confident and bold in how they present themselves and live. They would project sincerity and confidence in their beliefs and values. Everything grows from there. If you can’t even offer straight answers to straightforward questions — and Harris, as it turned out, refused to do so — many voters will perceive you as a poll-driven, craven, conniving politician who isn’t up to the job of protecting them and their interests. And most people also gravitate toward leaders who seem to love the country best and associate themselves with its exceptional attributes and boundless promise.
Democrats should also embrace charisma and search for a leader who’s got it. Liberals dislike personalism, preferring to place policies before personalities. To some extent, that’s healthy. But we’ve got to recognize that Obama had a lot more to do with Obama’s election and reelection than Obamacare did.
In fact, even liberals like having a main man or woman — most people naturally seek the person in charge. His or her personal appeal and mode of messaging has an enormous bearing on the morale of the party and shapes how the party and its causes are perceived by the electorate. That decidedly does not mean turning the party into a personality cult. That’s what the Republicans have done with Trump and what India’s Hindu-chauvinist BJP party has done with Narendra Modi. Nor does it mean that the leader has to be intolerant of differences within the party. FDR, JFK and Bill Clinton had enormous authority in the party and in America as a whole, but they didn’t seek to monopolize power and glory and their party wouldn’t have stood for it if they did. The same is true for Ukraine’s Volodymyr Zelensky, as it was for Margaret Thatcher in the UK in the 1980s and Jawaharlal Nehru in India during the 1940s-1960s.
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