Use the "SHINGLES DOESN'T CARE" model for Biden commercials

 

Click to view above commercial

You can view more Shingrix commericals here.

By Hal Brown

Authors note: I dropped out of college at the start of my junior year where I was a psychology major and lived in New York City for two years. I thought I could put my knoweldge of psychology to good use working for an advertising to good use and make tons of money if I got a job with an ad agency. I'd heard a few people made it from a mailroom job to becoming a hotshot ad executive so I applied for one. I didn't get it.

A TV commercial for the heavily advertised shingles vaccine Shingrix came on just after I heard a news story about Trump on MSNBC. This is when I got the idea for my Sunday blog. 

These ads  may be played less frequently on Fox News considering how many anti-vaxxers watch that station as often as it is on MSNBC. I could be wrong since the anti-vaccination movement was mounted against the Covid vaccine and people who are against that vaccine for poltical reasons may have no problems with other vaccines.

From what I can tell the same actor narrates all of the commercials. He has a great authorative voice but his tag line "Shingles does care" is used though each commercial to a persuasive effect. 

The theme of each commercial is the same, telling viewers that no matter what they do thinking it will help them avoid shingles, shingles doesn't care.

No matter whether a viewer has seen the commercial before or not, the man has a fantastic voice for warning about the dire consequences of a disease. 

Since he may be under contract to do these commercials he probably won't be able to do other voice-over commercials, and I doubt the DNC could pay his as much as he now gets, but finding an actor like, an unknown or a famous one like Sam Elliott (left) with a similar  powerful baritone voice shouldn't be diffcult. Watch Sam Elliott talk about his voice to Steven Colbert here. The actor with the famous voice has already been featured in a Joe Biden ad aired during the MLB World Series which went viral. You can watch the one minute ad here.

I envision the depiction of problems in ordinary people's lives followed by tag line "Trump doesn't care" which would be used in each commercial that would have the most impact. 

It would be the most effective for those familiar with the Shingrix commercials. Those in the over 50 age group  are more likely to have seen them since they  probably are aired on shows with large audiences in that demographic.  

One part of the commercials could also deal with Covid and how Trump's not caring cost tens of thousands of lives and so much suffering. That would key right in with the disease idea.

Even for those who haven't seen the Shingrix ads the idea that you have been dealing with a major life problem and Trump doesn't care is the message that President Biden has to get across if he runs against him. If DeSantis is the candidate the same approach could be used, and with other GOP wannabe candidates it should be effective to varying degrees. 

The thrust of these commericals is a timeworn technique. Since the beginning of poltical advertising competing candidates have tried to convince voters they care more about them than their opponent does. By getting enough votes in the Electoral College this  is how Trump won. 

The end of the each commercial would feature a photo of Trump like this:

It would be followed by  a photo of Joe Biden like this:

Addendum:

This is what an article in Women's Health says about both the commercial and the disease (my bold):

Sometimes TV commercials, like the one with the Shock Top mascot who talks, are really funny. Sometimes they make you tear up (even Sarah McLachlan probably cries when her SPCA ad comes on). And sometimes they're just plain gross. Anyone seen that shingles commercial running all over cable lately? Cuz it's pretty impossible to ignore.

So what is shingles? The quick and dirty is that it’s a painful rash that pops up when the varicella zoster virus—the cause of chicken pox—reactivates in your body, says Sam Altstein, doctor of osteopathy, an assistant professor of family medicine at the Icahn School of Medicine at Mount Sinai. The Centers for Disease Control and Prevention (CDC) estimates about 10 to 20 percent of us will develop it at some point in our lives. Great.

If you’re infected, small red bumps appear all over a specific part of one side of your body. And these can transform into blisters, which eventually dry up into scabs, he says. The rash hurts, too—compare the pain to that of a sunburn, says Altstein.

If you're reading this you don't want to get shingles and you don't want to get Donald Trump as the next president of the United States.

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With House Republicans it's all about egos and eyes.

The clamor to hold impeachment hearings against President Joe Biden is a deafening cacaphony of caca. 

Click to view

Click to read

It's quite a task for people like James Comer and Matt Gaetz to outdo Marjorie Taylor Greene who called for red state succession on the 22nd anniversary of 9/11 for mooning for the media. You may accuse the likes of these Republicans for lots of things but you can't say they are camera shy. You get between them and a camera at your own peril.

Now that Kevin McCarthy has bypassed a House vote (which would go down in defeat) and initiated a House impeachment inquiry (story) it is amusing to watch Greene erupt spewing molten lava like Mt. Kilauea claiming she was pressing for a Biden impeachment inquiry immediately upon taking office: see

Feud erupts between Marjorie Taylor Greene and Matt Gaetz over Biden impeachment.

Still, try as they might media hogs like GOP members of the House Gaetz, Comer, Jim Jordan, Nancy Mace, Lauren Boebert et al, and Tommy Tuberville in the Senate, don't stand a chance of being immortalized in stone. It is Marjorie Taylor Greene who is vying to be sculpted on the Mt. Rushmore of GOP gigantism.

In the coming weeks thanks to Georgia courts allowing live video coverage we can expect compelling, perhaps dramatic, reality TV. The show will be starring well known "celebrities" whose faces are well known like Mark Meadows and Sidney Powell and Kenneth Cheesbro, whose name not his face are familiar. If Trump doesn't get his case removed to federal court, the mega MAGA star Donald Trump, the only defendant who actually has a star on the Hollywood Walk of Fame, will be must-see TV if he's in court, especially if he decides against his lawyers' advice to testify.

He has the star, once defaced and replaced, there, and it is the most prominent attraction:

Read article about the star

Ironically, in order to pry eyes away from the trial if Trump is a featured celebrity House Republicans will have to put on a Ringling Brothers Barnum and Bailey circus extravganza.

This will be a challenge if their center ring attraction is only Hunter Biden. If President Biden testifies (the last president to appear before Congress was Gerald Ford) depending on what's happening in Georgia I can see the GOP winning the ratings rounds for a period of time. MAGAs want to see their GOP heroes make Joe Biden squirm under their barrage of goofball gotcha questions. Lots-a-luck with that. The president doesn't do squirm.

One crazy place to be will be in the control rooms of the major television  networks where directors will have to decide what to feature on the biggest portion of their split screen when interesting things are happening simultaneously. TV hosts and panelists will have to go back and forth as they talk about the House impeachment and the Georgia trial. Complicating all of this will be any other trial involving Trump which may be occurring at the same time but doesn't have live TV coverage.

The only thing that might wipe the political news off the media is a catergory nine earthquake along the San Andreas fault (aka The Big One) which literally wipes out large portions of coastal California, Oregon, and Washington.