Showing posts with label political commercials. Show all posts
Showing posts with label political commercials. Show all posts

October 1, 2023

Use the "SHINGLES DOESN'T CARE" model for Biden commercials

 


Click to view above commercial


By Hal Brown

Authors note: I dropped out of college at the start of my junior year where I was a psychology major and lived in New York City for two years. I thought I could put my knoweldge of psychology to good use working for an advertising to good use and make tons of money if I got a job with an ad agency. I'd heard a few people made it from a mailroom job to becoming a hotshot ad executive so I applied for one. I didn't get it.

A TV commercial for the heavily advertised shingles vaccine Shingrix came on just after I heard a news story about Trump on MSNBC. This is when I got the idea for my Sunday blog. 

These ads  may be played less frequently on Fox News considering how many anti-vaxxers watch that station as often as it is on MSNBC. I could be wrong since the anti-vaccination movement was mounted against the Covid vaccine and people who are against that vaccine for poltical reasons may have no problems with other vaccines.

From what I can tell the same actor narrates all of the commercials. He has a great authorative voice but his tag line "Shingles does care" is used though each commercial to a persuasive effect. 

The theme of each commercial is the same, telling viewers that no matter what they do thinking it will help them avoid shingles, shingles doesn't care.


No matter whether a viewer has seen the commercial before or not, the man has a fantastic voice for warning about the dire consequences of a disease. 

Since he may be under contract to do these commercials he probably won't be able to do other voice-over commercials, and I doubt the DNC could pay his as much as he now gets, but finding an actor like, an unknown or a famous one like Sam Elliott (left) with a similar  powerful baritone voice shouldn't be diffcult. Watch Sam Elliott talk about his voice to Steven Colbert here. The actor with the famous voice has already been featured in a Joe Biden ad aired during the MLB World Series which went viral. You can watch the one minute ad here.

I envision the depiction of problems in ordinary people's lives followed by tag line "Trump doesn't care" which would be used in each commercial that would have the most impact. 

It would be the most effective for those familiar with the Shingrix commercials. Those in the over 50 age group  are more likely to have seen them since they  probably are aired on shows with large audiences in that demographic.  

One part of the commercials could also deal with Covid and how Trump's not caring cost tens of thousands of lives and so much suffering. That would key right in with the disease idea.

Even for those who haven't seen the Shingrix ads the idea that you have been dealing with a major life problem and Trump doesn't care is the message that President Biden has to get across if he runs against him. If DeSantis is the candidate the same approach could be used, and with other GOP wannabe candidates it should be effective to varying degrees. 

The thrust of these commericals is a timeworn technique. Since the beginning of poltical advertising competing candidates have tried to convince voters they care more about them than their opponent does. By getting enough votes in the Electoral College this  is how Trump won. 

The end of the each commercial would feature a photo of Trump like this:

It would be followed by  a photo of Joe Biden like this:


Addendum:

This is what an article in Women's Health says about both the commercial and the disease (my bold):

Sometimes TV commercials, like the one with the Shock Top mascot who talks, are really funny. Sometimes they make you tear up (even Sarah McLachlan probably cries when her SPCA ad comes on). And sometimes they're just plain gross. Anyone seen that shingles commercial running all over cable lately? Cuz it's pretty impossible to ignore.

So what is shingles? The quick and dirty is that it’s a painful rash that pops up when the varicella zoster virus—the cause of chicken pox—reactivates in your body, says Sam Altstein, doctor of osteopathy, an assistant professor of family medicine at the Icahn School of Medicine at Mount Sinai. The Centers for Disease Control and Prevention (CDC) estimates about 10 to 20 percent of us will develop it at some point in our lives. Great.

If you’re infected, small red bumps appear all over a specific part of one side of your body. And these can transform into blisters, which eventually dry up into scabs, he says. The rash hurts, too—compare the pain to that of a sunburn, says Altstein.

If you're reading this you don't want to get shingles and you don't want to get Donald Trump as the next president of the United States.

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