The very top illustration above showing the article which was the No 1 trending story from Time Magazine here.
This is another Time article:
Here's an excerpt:
Analysts and brand agencies call the product’s renaming a mistake. Twitter is one of the most recognizable social media brands, said Todd Irwin, founder of brand agency Fazer. Bird decals adorn small businesses and websites worldwide, alongside Instagram and Facebook logos.
Twitter’s popularity has also made verbs like “tweet” and “retweet” part of modern culture, used regularly to explain how celebrities, politicians and others communicated with the public, said Joshua White, assistant professor of finance at Vanderbilt University.
X will require the company to rebuild that cultural pull and linguistic consensus from scratch. But that may be part of the motivation, so users stop comparing Twitter post-takeover to what it was before. “It’s an exceptionally rare thing — in life or in business — that you get a second chance to make another big impression,” Yaccarino (an expert) tweeted.
Below are from the newly rebranded social network with Elon Musk's Xing (I guess we'll have to get used to that term instead of tweeting, kind of like Trump's "truthing" on Truth Social) that he enjoys negative feedback. Whether he's a mascochist or believes that bad publicity is better than no publicity can't be determined. It could be a bit of both.
This all made me think of the 1985 failed New Coke so I did a web search and was surprised to see that there's a new new Coke and the rebranding of Twitter was featured in the search results. I was't the only one to think of New Coke when considering what Musk did. This is from the NY Post:
Historians have advanced several theories in an effort to explain Edsel's failure. Popular culture often faults vehicle styling. Consumer Reports has alleged that poor workmanship was Edsel's chief problem. Marketing experts hold Edsels up as a supreme example of the corporate culture's failure to understand American consumers. Business analysts cite the weak internal support for the product inside Ford's executive offices. According to author and Edsel scholar Jan Deutsch, an Edsel was "the wrong car at the wrong time."
His wife, the Canadian singer Grimes, real name Claire Boucher, explained the name's meaning to her fans.The singer has used Æ before, naming a song on her latest album 4ÆM.
Cassius Clay paid homage to his friend and mentor Malcolm X when he changed his name to Muhammad Ali although throughout the 1960's the media referred to him by what he called his slave name. (Reference)
Thanks to everyone who read this far. I know that I have a habit of digressing into lengthy afterthoughts only tangenital to my main blog story.